Drivhuset
A UX research and design project that transformed Drivhuset’s outdated website into a modern, intuitive platform. The redesign focused on simplifying navigation and strengthening brand identity to support entrepreneurs across multiple offices.
- Role: UX Researcher & Web Designer
- Timespan: 2 Weeks
- Tools: Requirements gathering, Current State Analysis, Competitor Analysis, Sitemap, Iterative Prototyping
Confusing Navigation and Outdated Design
Drivhuset had valuable information, but the old website suffered from a complex navigation structure and outdated design. Users often got lost, which reduced engagement. Additionally, a scalable design was needed to handle the unique needs of multiple local offices while presenting a unified identity externally.
Analysis and Iterative Design
We used a structured process that began with requirements gathering from all offices to ensure diverse needs were captured. This was followed by a Current State Analysis and Competitor Analysis to define strengths and weaknesses. Insights formed the basis for creating a new Sitemap and then developing low-, mid-, and high-fidelity prototypes iteratively.
– Simplicity: Navigation structure needed to be simplified and made logical to reduce clicks to information.
– Brand: Visual design had to be upgraded to reflect Drivhuset’s dynamic and innovative identity.
– Action: Clearer Call-to-Action (CTA) buttons were needed to guide users to next steps (e.g., book a meeting, register for an event).
Unified Platform with Increased Interaction
The final design proposal delivered a modern, functional, and engaging website. The solution focused on clear structures, visual guidance, and scalability to meet the needs of both the organization and its entrepreneurs.
– Navigation: Clear and logical menu structures were implemented.
– Visual Engagement: Optimized images and visual cues were used to guide users and maintain attention.
– Conversion: Customized Call-to-Action (CTA) buttons were introduced, designed to increase engagement by up to 37%.
– Goal: Create a unified, modern platform that increases user engagement
– Direct result: A functional design with simplified navigation, estimated to increase interaction via CTAs by up to 37%
I learned that when designing for an organization with multiple units (offices), requirements gathering is the most critical phase. Finding common ground and creating a scalable design that all offices can recognize themselves in was crucial to the project’s success.
The website is ready for development. The next step would be to conduct A/B testing of the new CTA placements and menu structures to validate the increase in engagement and conversion with actual user data.
